Outreach & Campaigns

One campaign. Every channel.

Email, LinkedIn, SMS, and voice in one sequence. Every step is personalized by AI and deployed through a guided workflow. The campaign is the atomic unit, and everything runs inside it.

The campaign object

Configure once, orchestrate everything

A campaign holds its goal, its audience, its signals, its channels, and its sequence in one place. No more re-keying the same context into six tools.

  • Goal & ICP, what success looks like and who you're targeting
  • Disqualifiers, who to exclude, enforced automatically
  • Buying signals, the triggers that feed the campaign
  • Search & daily caps, list building with safe send limits
  • Channels, connect email, LinkedIn, SMS, and voice accounts
campaign · config
1
Goal

Book 12 discovery calls with Series-B fintechs hiring frontend leaders

2
ICP & disqualifiers

50-500 emp · EU · exclude agencies & pre-seed

3
Signals

Funding · hiring velocity · leadership change

Systematic deployment

Work every campaign through 7 phases

A guided checklist with a clear definition of done at each step, so nothing ships half-built and nothing slips.

1

Define

Lock the goal, ICP, and disqualifiers. Done when success criteria are explicit and measurable.

2

Source

Build the prospect list from signals + search. Done when the list hits target volume and passes ICP.

3

Enrich

Resolve contact data and "why now" context. Done when deliverable contact info exceeds your threshold.

4

Draft

Generate personalized copy and variants. Done when messages are approved and A/B weighting is set.

5

Connect channels

Verify domains, LinkedIn accounts, and number health. Done when every channel passes pre-flight.

6

Launch

Release at safe daily caps with warmup respected. Done when drips are live and pacing correctly.

7

Optimize

Read replies, prune losing variants, scale winners. Done when reply rate stabilizes above target.

Sequence methodology

Multi-step, multi-channel, all personalized

Each step is drafted from the prospect's real history and the triggering signal, never a mail-merge. Mix channels and waits to match how real relationships build.

  • Email → LinkedIn → SMS → voice in any order, with waits
  • Voice notes, auto-generate a personal audio touch above a set interest threshold
  • Smart waits that pause when a reply lands
  • Breakup logic that closes the loop gracefully
sequence builder
✉️ Email · Day 0
The reorg + your payments work
↓ Wait 2 days
💼 LinkedIn · Day 2
Connection + soft nudge
↓ Wait 2 days
💬 SMS · Day 4
Short, direct, human
↓ if interest ≥ high
🎙️ Voice note · Day 5
Personal audio touch
The rapport-first method

Earn the reply before you ask for anything

People say yes to people they trust, and trust is built in the touches before the pitch. Every RecruitersOS sequence is engineered to build rapport first, so by the time the offer lands it feels like a favor, not a cold ask.

1Recognize · no ask

Lead with genuine, specific recognition

Open with something only a real person who studied their work could say. No pitch, no link, nothing to react to except a compliment they have earned.

"Anja, I went down a rabbit hole on the Trade Republic order-entry flow this week. The way it handles partial fills without a full re-render is genuinely clever. Just wanted to say it's some of the sharpest trading UI I've come across."Touch 1 · LinkedIn or email · 0 asks
2Relate · no ask

Offer an insight tied to a real signal

Show you understand their world right now. Anchor on a signal, a reorg, a launch, a funding round, and share a useful observation. Still no ask.

"Saw the team just reorganized the web platform group. Usually when that happens, the people who quietly held the architecture together get handed more surface area, not more ownership. Curious whether that's how it's playing out for you."Touch 2 · 2 days later · still no ask
3Invite · soft

Ask permission, not for their time

A tiny, easy yes. You are not asking for a call yet, only for permission to share. The opt-out makes it feel respectful, which makes people say yes.

"I work with a few teams building greenfield React platforms, and one feels weirdly aligned with how you think about UI. Open to me sending the one-paragraph version? Totally fine if not."Touch 3 · 2 days later · micro-yes
4Pitch · the ask

Now make it concrete and easy to accept

Only after rapport is built do you pitch, and you make it specific, credible, and trivially easy to say yes to. Real numbers, real details, one clear next step.

"Here's the one-paragraph version: fully remote, React and TypeScript, you own the architecture from day one, $120k to $145k. The founder shipped two design systems you'd recognize on sight. Worth 15 minutes Thursday afternoon?"Touch 4 · after the yes · the offer
5Release · graceful

Close the loop with value, not pressure

If the timing is wrong, leave them better than you found them. A graceful exit that gives value keeps the relationship alive for the next role.

"I'll stop here so I'm not that recruiter. If the timing is ever right, my door is open. Either way, sending a short write-up on how the team versions design tokens, thought you'd genuinely enjoy it."Touch 5 · breakup · door left open
Test & reuse

A/B variants and shared libraries

Let the data pick your best message, and stop rewriting the things that work.

🧪

A/B variants

Run "Direct" vs "Curiosity" hooks with traffic weighting. The system shifts volume toward the winner automatically.

📚

Content Library

Reusable case studies, benchmarks, and proof points you can drop into any sequence by reference.

🗂️

Variant Library

Save winning hooks and openers as reusable templates across campaigns and recruiters.

🌊

Active Drips

A real-time view of every prospect currently in a sequence, with exact drip-stage tracking.

⚖️

Approval queue

High-confidence drafts auto-send; the rest wait for a one-click human approve. You stay in control.

🛡️

Deliverability guard

Domain warmup, per-account caps, and health checks keep you out of spam and off blocklists.

What rapport-first outreach does

Warm beats cold, every single time

When the sequence earns trust before it asks for anything, the reply rate climbs and the unsubscribes fall.

3x
reply rate vs cold blasts
4
channels in one sequence
0
spreadsheets to maintain
24/7
the system never stops working

Launch a multi-channel campaign in minutes.

AI drafts it. You approve it. The system runs it. Free to start, no card, keep your ATS.

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